ABOUT
PHILOSOPHIES
Felecia is a results-oriented marketing communication professional that enjoys devising integrated and sustainable strategies that elevate a brand, company, or service through the implementation of "creative corrections."
MARKETING
ADVERTISING
PUBLIC RELATIONS
Prioritize Market Research
Sound market research should be the cornerstone and foundation of every marketing initiative. You must acknowledge the true behavioral habits and lifestyles of your core audience. Only then, can you truly begin to breathe life into your brand.
Simplified Clarity of Message
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I find that advertising campaigns that cultivate the pairing of unique imagery with brevity of message tend to be the most memorable and successful. Combine that, with an integrated marketing plan and frequency of targeted media placements to create awareness.
Relationships Tell Stories
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No one escapes this life unscathed. Our humanity is what unites us. Everyone has a dream and everyone has suffered. I specialize in sharing stories behind the brand to illicit brand loyalty that results in profitability.